Monday, January 5, 2009
Thanksgiving is tomorrow – and I’m reminded of a conversation we had last year at this time with an executive who basically told us that his company runs on autopilot during the holidays, (i.e. no...
View ArticleExpand the brand, Contract the brand, Build the business
We see the disconnect between marketing departments and management teams all the time. In an article about GM’s brand in today’s Advertising Age, there’s a good point made about that disconnect:...
View ArticleSome Comments About ABA's Annual Marketing Survey
The American Bankers Association’s 22nd annual bank marketing survey report was released this week, and in the past couple days I’ve seen few articles (two can be read here and here) talking about some...
View ArticleA Matter of Perception
I spend a lot of time these days talking to financial institutions about influencing customer perceptions. After all, when it comes to attracting and retaining customers, perception is reality. So...
View ArticlePromoting Length of Time in Business
In recent months, we’ve come to expect that a handful of banks will join the FDIC’s list of failures each week. And while it’s not surprising that many community banks have been promoting safety and...
View ArticleHere’s a Thought for the New Year
It is the first business day of the New Year and there are so many things to think about – emails to answer, calls to make, etc. There are so many things that require attention, but if you’re like me,...
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The Way I See It
In the past few weeks I’ve been looking at a number of forecasts for the year ahead. As you might expect, most point to increased regulation, risk management and improved technologies. Mobile banking,...
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The Blurring of Big vs. Local
When working with community banks and credit unions across the country we often hear the belief expressed that large banks are somehow less of a competitive threat because they are not perceived to be...
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ATMs – Automated Thanking Machines
As I was finishing up my work day I happened to catch a story on NBC Nightly News that I just had to share. TD Bank has done it again. As reporter Alexa Keyes explains: As part of its “TD Thanks You”...
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Weekly Wrap-Up 07.17.15
I spent most of the week in Denver with amazing people from around the world at #CUinDenver2015…but still managed to have a very active Twitter feed. Here’s the weekly wrap up. Have a great weekend....
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